Andres Cohen
CEO
We create Famosos Ads out of necessity.
In June 2022, our CEO Andrés Cohen realized that the acquisition cost of each user on Famosos.com had increased exponentially.
In search of creative solutions, Andrés proposed creating an Influencer Marketing campaign through TikTok to promote Famosos.com.
Together with the creative team, we chose the best 10 Influencers to execute this strategy. In less than a week, the campaign had gone viral and we were getting 11X better CPV results than our paid media guidelines on Facebook.
Andrés, excited with the results, said: “If we can create a much more effective Influencer Marketing solution for Famosos.com through our network, we can also create a solution for all other brands, no matter how small. or mass consumption.”
Excited about the idea, we decided to create what we call “The Facebook Ads of Influencers”: a complete platform to manage all Influencer Marketing campaigns.
This software is something new that did not exist in the Latin market.
Since our creation last year, multiple brands have hired us to manage Influencer Marketing campaigns and thus connect with millions of users on the continent.