Key results

The Power of Influencer Marketing:
Unmatched Results Across All Campaigns

16 handpicked influencers strategically activated across three major events.
41.6 M+ total views, ensuring maximum brand exposure.
3 M+ total engagements, proving high audience interaction.
The campaign achieved an ROI of approximately 4x, meaning that for every dollar invested, the client gained 4 times more in earned media value. The campaign achieved 39.7M+ cumulative audience reach at a highly efficient cost of just $0.0045 per view. Key Takeaway: Famosos doesn’t just create campaigns—we create cultural movements. Through strategic influencer activations and authentic storytelling, we brought millions of Hispanics together to celebrate iconic cultural moments like Copa América, Premios Juventud, and the Latin GRAMMYs, transforming Univision’s biggest entertainment events into viral digital sensations.