From Awareness to Action: How Famosos Drove Millions of Views and Tons of Subscriptions for VIX
The challenge
VIX, the leading Spanish-language streaming platform, aimed to drive substantial subscription growth while strengthening its brand presence in an increasingly competitive digital landscape. The challenge was to create high-impact influencer marketing campaigns that not only engaged audiences but also translated into measurable results in subscriptions and brand awareness.
The Winning Strategy
A carefully selected pool of 116 influencers creating 265 high-performing content activations. - A mix of organic and paid amplification to maximize reach and engagement.
- Real-time trend integration, behind-the-scenes exclusives, and viral moments to spark interest and drive conversions.
- A cross-platform strategy leveraging TikTok and Instagram to reach millions of Spanish-speaking users.
Through multiple campaigns, the partnership has delivered outstanding audience reach and engagement.
Impact & Results
Influencer following
Instagram:
Influencer following
TikTok:
+
Reach from Creator’s Content
Actions
Posts
Total video views
Total Engagements
Total Engagement Rate
Best comments
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Key results
VIX solidified its position as a dominant force in the Spanish-language streaming industry, proving the power of influencer-led content marketing in driving both brand awareness and direct subscriptions. 
The VIX campaign exceeded projected views by an incredible 1,338%, massively outperforming expectations. Every $1 invested in the VIX campaign generated $5.50 in return, delivering a 5.5X ROI through strategic influencer activations.
In less than two years, the VIX x Famosos partnership redefined influencer marketing standards, proving that the right mix of talent, trends, and data-driven amplification drives exceptional results. VIX generated 2.2X more content than standard evergreen influencer campaigns, amplifying brand visibility across Spanish-speaking audiences.
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