How FAMOSOS Helped Mercado Pago Build Trust & Drive Remittance Account Openings
The challenge
Mercado Pago needed to establish trust and credibility among Mexican recipients of remittances from the U.S. while driving new account openings. The challenge? Convince users that Mercado Pago is the safest, fastest, and most rewarding platform to receive remittances, while standing out against competitors in a saturated market.
The Winning Strategy
Security & Trust: Highlighting Mercado Pago’s strong financial backing. - Competitive Differentiation: Showcasing instant access to funds + a 15% annual return.
- Incentives & Profitability: Promoting the $200 bonus for receiving $2,500 USD+ in remittances per month.
- Data-Driven Amplification: Combining influencer marketing + paid ads (Meta ADS & Spark ADS).
Impact & Results
Influencer following
Instagram: +
Influencer following
TikTok: +
Influencers Activated
Total Posts
+
Total Reach (Organic + Paid)
+
Total Impressions (3M Paid and 7.8M Organic)
Paid Performance (Amplified Media):
+
Reach
+
Impressions
Link Clicks
$
Cost per Click (CPC)
Leads generated
$
Cost per lead
Implementation and Execution
Primary Social Platforms: Instagram & TikTok (Key for Hispanic audiences).
Content Approach
Product Trial & Demonstration: Influencers showcased real-life usage & benefits. Trust-Building Storytelling: Testimonials reinforcing credibility. High Engagement & Interest - 10.8M+ impressions fueled product confidence. Strong CTA: "Click the link to send remittances directly to a Mercado Pago account."
Best comments
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Key results
The Big Picture: Proven Impact on Remittance Growth
Our influencer-driven strategy delivered unmatched efficiency, achieving a CPC of just $0.10—80% lower than the industry average—by leveraging authentic content and strategic paid amplification to drive high-intent traffic at scale. 
With a CPL of just $4.43 (82% lower than the industry standard), our influencer marketing approach not only built trust but also maximized cost-efficiency, converting engagement into high-quality leads at an unprecedented rate. Massive Digital Trust Building: Mercado Pago now recognized as a secure and cost-effective platform for receiving remittances. Increased Account Opening: Influencer-driven storytelling directly led to higher adoption rates. Why This Matters
Famosos did more than just raise awareness—we built trust where it matters most. By strategically aligning influencers, data-driven content, and paid amplification, we helped Mercado Pago become the preferred remittance platform for the Hispanic community.
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