How FAMOSOS Powers Felix Pago’s Growth Strategy through Influencers
The challenge
Félix Pago needed to increase brand awareness and build trust among Hispanic users sending remittances, while also driving real conversions. The challenge? Educate potential users on the platform’s ease of use, ensure trust in its security, and optimize ad performance to maximize ROI—all within a highly competitive remittance market.
That’s where Famosos came in, powering Félix Pago’s Influencer-Generated Content (IGC) strategy to create authentic, engaging, and high-impact storytelling. (IGC: like UGC, but with extra star power!)
The Winning Strategy
Influencer-Generated Content (IGC) & Strategic Influencer Selection:
Partnering with top content creators on TikTok, Instagram, and Facebook to produce authentic, engaging content that resonated with Hispanic audiences—driving both awareness and conversions. (Think UGC, but with extra influence!)- Clear & Educational Messaging: Step-by-step guides showing how to send remittances.
- Audience Interaction & Trust-Building: Influencers shared real-time audience questions, allowing for ongoing improvements to campaign messaging.
- Amplification with Paid Media: Spark Ads + targeted paid campaigns ensured the message reached high-intent users.
Impact & Results (2023 - 2024)
Influencer following
Instagram:
Influencer following
TikTok:
Influencer following
Facebook:
+
Total Impressions (Organic + Paid)
+
Total interactions
Posts
Best comments
Key results
Famosos delivered a 250% improvement in ROAS and a 70% increase in new user acquisition, turning awareness into real conversions through influencer credibility. 
With an ultra-low CPV of $0.0007, this campaign set new industry standards in cost efficiency while maximizing impact. By producing 3.7X the content output of a typical evergreen campaign, Famosos ensured sustained engagement and long-term trust-building. Listening to audience concerns and refining messaging allowed Félix Pago to strengthen brand trust and drive record-breaking performance. Why This Matters
Famosos didn’t just introduce Félix Pago to new audiences—we turned awareness into action. By combining authentic influencer engagement, clear educational content, and precision-targeted amplification, Félix Pago is now a trusted leader in digital remittances for the Latino community.
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